Privacy Policy

Privacy Policy

In the following data protection information, we would like to inform you about the processing of personal data carried out by the company Target finance EOOD, UIC: 201660837, Golash 14 str., 1111 Sofia, Republic of Bulgaria, (hereinafter referred to as Target finance “ and/or “we” and/or “Data Controller”) according to the general data protection regulation („GDPR“). Our data protection information applies to all websites, applications and other services and benefits (ihereinafter jointly referred to as „Services“), offered by Target finance .

Please read our data protection information carefully. If you have any questions or comments about our data protection information, please contact us by writing to

1. Name and Contact Details of the Controller

The present data protection information applies to any data processing carried out by the company 

Target finance EOOD, UIC: 201660837, 

Golash 14 str., 

1111 Sofia, 


for the following online store 

2. Purposes of the Data Processing, Legal Bases and Legitimate Interests pursued by the Controller or by a Third Party, and Categories of Recipients

2.1. Access to our Website

2.1.1. Log Files

At every single access to the Services, an information is sent to the server of our service by the respective internet browser of your respective terminal device and is temporarily stored in log files. The data records stored during this process contain the following data stored until their automatic deletion: access date and time, name of the page accessed, IP address of the requesting device, referrer URL (URL from which our service has been accessed by you), amount of transferred data, loading time, as well as product and version information of the browser which has been used in each case and the name of your access provider. The legal basis for the processing of the IP address is Article 6 para. 1(f) GDPR. Our legitimate interest results from

A direct conclusion on your identity is not possible on the basis of the information and will not be drawn by us. The information will be stored and automatically deleted after the achievement of the aforementioned purposes. The standard deletion periods depend on the criterion related to necessity.

2.1.2. Cookies, Tracking, Social Media Plug-Ins

On various pages we use cookies or similar technologies to make the visit to our Services attractive and to enable the use of certain functions as well as to record the use of our Services statistically. Cookies are small text files which are automatically created by your browser and stored on your respective device (laptop, tablet, smartphone or similar) during your visit and/or use of our Services. Cookies do not cause any damage to your device, and do not contain viruses, trojans, or other malware. The information stored in the cookie is related to the specific terminal device used. However, this does not mean that we can obtain direct knowledge of your identity and/or draw conclusions about your person. The majority of the used cookies (the so-called session cookies) will be deleted at the termination of the browser session. These cookies put us into the position to offer e.g. the cross-page shopping cart display where you can see the number of items currently included in your shopping cart and the amount of the current purchase value. Other cookies (the so-called permanent or session-spanning cookies) remain on your end device by putting us into the position to recognize your end device during your next visit. Especially this kind of cookies serves to make our offer user-friendly, more effective, and safer. Due to these technologies, you may, for example, receive information about our Services which is specifically tailored to your interests.

On the one hand, we use cookies and similar technologies on the basis of Article 6 para. 1 point f) GDPR (legitimate interest in the optimization of our service offers). Certain cookies and similar technologies are used exclusively on the basis of your consent (according to Article 6 para. 1 point a) GDPR). According to their purpose, we basically divide cookies and similar technologies into three categories:

Necessary Cookies and Technologies

This category of cookies or similar technologies are necessary for the functioning of our Services. This concerns, for example, cookies or similar technologies storing log-in information after the registration in our online store so that the user remains logged in to our online store even after switching to another page, or to cookies ensuring that a user-specific configuration of service features (selected language, etc.) will be maintained over sessions. Furthermore, this kind of cookies or similar technologies contribute to a safe and proper use of our Services. The legal basis for the use of these technologies is Article 6 para. 1 point f) GDPR.

Analysis & Functional Cookies and Technologies

These cookies facilitate extended functionalities and personalization. They can be set by us or by third parties whose services are used by us in our Services. If you do not allow these cookies, a part or the totality of these services may not work correctly. In addition, this kind of cookies enables us to count visits and traffic sources to measure and improve the performance of our Services. They help us answer questions about which pages are the most or least used, and in which manner visitors navigate our Services. All information collected by these cookies is aggregated and, as a consequence, it is anonymous. If you do not allow these cookies, we will not be able to know when you use / visited our Services. The legal basis for the use of these technologies is Article 6 para. 1 point a) GDPR.


We or our partners may set this kind of cookies or similar technologies through our website to show you a relevant content / advertising on both our and third-party websites. This way, the so-called profiles based on your interests can be created. A direct identification of a person is usually impossible with this kind of information, as there is an exclusive use of a pseudonymous browser and/or device information. If you do not allow these cookies or similar technologies, you will experience less relevant content/advertising tailored to your interests. The legal basis for the use of these technologies is Article 6 para. 1 point a) GDPR.

Note on Right of Withdrawal

You can entirely or partially revoke your consent at any time with effect for the future by changing your settings.

Browser Settings

Of course, you can set up your browser to avoid the storing of cookies on your end device. The help function in the menu bar of most web browsers explains how to prevent your browser from accepting new cookies, how to have your browser inform you when you receive a new cookie or how to delete all cookies already received and block them for all others. Please proceed as follows:

2.2. Creation, Execution and/or Termination of a Contract

2.2.1. Data Processing on Conclusion of the Contract

If you register for one of our Services (e.g. by purchasing a product), we will process the data required for the conclusion, execution or termination of the contract, including the following:

The legal basis for this operation is Article 6 para. 1 a) and b) GDPR, i.e. you provide us with the information on the basis of the respective contractual relationship (e.g. management of the customer / user account, processing of a sales contract) between you and us. In addition, we are legally obliged to process your email address in the event of a purchase via our websites / applications to send you our electronic order confirmation (according to Article 6 para. 1 c) GDPR).

We store the data collected for the contractual processing – unless we use it for our own marketing purposes – for the respective contractual duration and until the expiry of the respective statutory or possible contractual warranty and guarantee rights. After the expiry of the said period, we will retain the information required under commercial and tax law regarding the contractual relationship for the legally specified periods. For this period, the data will be reprocessed only in case of a review by the tax authorities.

For the processing of a sales contract via our Services, the following additional data processing is required:

The payment data will be transferred to the payment service providers commissioned by us for the payment(s) processing. We transfer information on the delivery address to logistics companies and shipping partners commissioned by us for the purpose of the order delivery. To ensure the delivery of goods according to your wishes, we may transfer your email address and, if applicable, your phone number to the logistics company and/or shipping partner commissioned by us to take care of delivery. They may contact you before the delivery to coordinate the delivery details. The respective data will be transmitted solely for the respective purpose. After delivery, they will not be used for other purposes and will be deleted after the expiry of the existing commercial and tax law obligations to keep records.

2.2.3. Data Use for Fraud Prevention Purposes

The information provided by us during your order placement can be used to check whether there is a so-called atypical ordering process (e.g. simultaneous ordering of many goods to the same address by using different customer accounts). In principle, we have a legitimate interest in carrying out such a check. The legal basis of processing is Article 6 para. 1 point f) GDPR.

2.2.4. Transmission of Information to Transport Service Providers / Dispatch Partners

For the purpose of delivering ordered goods we cooperate with logistics service providers / transport companies and/or shipping partners: The following data may be transmitted to them for the purpose of delivering the ordered goods or announcing the shipment: first name, surname, postal address and, if applicable, email address and, if applicable, phone number. The legal basis of processing is Article 6 para. 1 point b) GDPR.

2.3. Online Presence and Service Optimization

Google Analytics

For the purpose of designing our pages to meet your needs and for their continuous optimization, we use Google Analytics, a web analysis service of Google Inc. (hereinafter referred to as “Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and enable an analysis of your website use. In this context, pseudonymized user profiles are created, and cookies are used. The information generated by the cookie about your use of this website such as

On behalf of the operator of this website, Google will use this information to evaluate your website use, to compile reports on the website activities and to provide further services to the website operator in connection with the website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that in this case you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your website use (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set to prevent future collection of your information during your visit of this website. The opt-out cookie is valid only in this browser and only for our website and will be stored on your device. If you delete the cookies in this browser, you will need to reset the opt-out cookie. On the Google Analytics website you can find further information on data protection in connection with Google Analytics.

2.4. Online Marketing

On our pages, we use various information for marketing purposes. Our objective is to exclusively show you advertising oriented to your actual or supposed interests so that you do not have to deal with advertisements which are not of your interest. For this purpose, we use various forms of advertising (e.g. retargeting) and technologies of third companies (third parties), some of which process data as processors for us, but also some of which process data as responsible parties. A processor is a natural or legal person, authority, institution, or other body processing personal data on behalf of the data controller. Processors do not use the data for their own purposes but carry out data processing exclusively on the data controller’s behalf. This enables us to target users with online advertising not only on our websites but also on the websites of our partners, who have already shown interest in our shop and our products. As a result of studies, we know that the insertion of personalised, interest-based advertising is more attractive for the internet user than advertising without such personal reference.

Processing of your Data by Facebook/Instagram

Facebook/Instagram also processes your data during the use of fan pages for its own purposes, which are not shown in this privacy policy and we have no influence over. You can find more information on this in the respective social networks:

Facebook’s Privacy Notice

Instagram’s Privacy Notice

Insofar as you have consented to the creation of Page-Insights vis-à-vis Facebook/Instagram as described above, the legal basis will be Article 6 para. 1 point a) GDPR. Otherwise, the legal basis will be Article 6 para. 1 point f) GDPR, whereby our legitimate interest results from the aforementioned purposes.

2.5. Social-Media-Plug-Ins

To increase the acquaintance level of our company, we can use social plug-ins of the social networks Facebook and Instagram in our Services according to Article 6 para. 1 point a) GDPR. The respective providers must guarantee their responsibility for data protection-compliant operation.

The purpose and scope of the data collection and the further processing and use of the data by the respective provider as well as your rights in this regard and setting options for your privacy protection can be found in the respective data protection notices.

2.6. Customer / User Account

To provide you with the greatest possible convenience, we offer you the permanent storage of your personal data in a password-protected customer/user account.

The creation of the customer account is basically voluntary. If you create a customer account, the processing of your data collected here will be based on Article 6 para. 1 point b) GDPR. After the creation of a customer account, no new data entry will be required. In addition, you can view and change the data stored about you in your customer account at any time.

Only if you want to place orders through our website, the opening of a customer account will be mandatory for contract processing.

In addition to the data requested during the order placement, you must enter a password of your own choice to create a customer account. Together with your email address, this password will be used to access your customer account. Please treat your personal access data confidentially and do not make them available to unauthorised third parties. Please note that even after leaving our website you will remain logged in automatically unless you actively log out.

You can delete your customer account at any time. However, please note that this does not mean that the data visible in the customer account will be deleted after your order placement with us. The deletion of your data is carried out automatically after the expiry of the commercial and tax retention obligations applicable to us. The legal basis for this further data processing is Article 6 para. 1 point c) and point f) GDPR.

2.7. Contact

You can get in touch with us in several ways: by email, phone, chat, or mail. If you contact us, we will use the personal data you voluntarily provide us with in this context solely for the purpose of contacting you and processing your request.

2.8. Payments

We process your payment information for the purpose of payment processing, e.g. if you purchase or use a product and/or service through our website. Depending on the payment method, we may forward your payment information to third parties (e.g. in the case of credit card payments to your credit card provider).

The legal basis for this data processing is Article 6 para. 1 points a), b), and f) GDPR.

2.8.1. Paypal

If you pay via PayPal, your payment data will be forwarded to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) within the payment processing framework. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” via PayPal. The result of the credit assessment with regard to the statistical probability of non-payment shall be used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they will be based on a scientifically recognised mathematical-statistical procedure. Among other things, address data is included in the score values calculation. Further information on data protection, including information on the credit agencies used, can be found in PayPal’s Privacy Policy.

3. Processors

During the processing your data, in some areas, we use so-called processors. A processor is a natural or legal person, authority, institution, or other body processing personal data on our behalf, whereby we remain responsible for data processing. Processors do not use the data for their own purposes but carry out the data processing exclusively for the Data Controller.

4. Storage Duration and Data Deletion

Target Finance only stores personal data during the period required for the purposes stated in this privacy policy, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if and to the extent a further storage for specific purposes is legally permitted.

If you close your customer / user account, we will delete all stored personal information. If a complete deletion is not possible or not needed for legal reasons, we will block this information. Even if there is no legal obligation to retain information, we may refrain from immediate deletion in certain legally permitted cases. This applies, for example, if the information in question may still be required for further contract processing, legal prosecution or defence (e.g. in the event of complaints). The decisive criterion for the blocking duration, are the respective legal limitation periods, after which we delete the information.

5. Recipients outside the EU

With the exception of the processing described above, we do not transfer your data to recipients based outside the European Union or the European Economic Area. The aforementioned processing involves a data transfer to the servers of the providers of tracking or targeting technologies commissioned by us. These servers are located in the USA. The data transfer is carried out on the basis of so-called standard contractual clauses of the EU Commission.

6. Your Rights

6.1. Overview

In addition to the right to revoke your consent granted, you are entitled to the following additional rights if the respective legal requirements are met:

6.2. Right of Objection

Under the conditions of Article 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The aforementioned general right of objection applies to all processing purposes described in this Privacy Policy processed on the basis of Article 6 para. 1 point f) GDPR. In contrast to the special right of objection aimed at data processing for advertising purposes, according to the GDPR we are only obliged to implement such a general right of objection if you indicate reasons of overriding importance (e.g. a possible danger to life or health).

6.3. Right of Withdrawal

Insofar as we process data based on your consent, you are entitled to revoke the consent given at any time. The consent revocation does not result in the ineffectiveness of the consent-based data processing carried out up to the time of revocation.

7. Supervisory Authority 

Bulgarian Data Protection Commission contact details:

Address: 2 Tsvetan Lazarov Bvd, 1592,, Boulevard “Professor Tsvetan Lazarov” 2, Sofia

tel .: 02 915 3555 



This Data privacy policy and condition were adopted on 04.12.2020 and shall apply starting from 07.12.2020